Digital video advertising becomes an integral part of fully integrated marketing campaigns, delivering the same brand messages directly to target audiences in places with greater relevance to context and time. All this for just a fraction of the advertising budget!
The brands are exposed on the screen at a high frequency throughout the whole day and with an increase in the average time spent commuting, this results in a higher brand recall rate.
Transit TV screens are installed in buses traveling within 2000 buses. They are also installed in 45 Volvo coaches traveling in Gujarat. This ensures that around 6 lakh passengers travel with WISE-TV daily. It creates impactful market reach with a captive audience.
Transit TV allows marketers to customize their marketing strategies to a geographic area in order to be more aligned and more cost-effective.
The average time commuting is 30 minutes to one hour and passengers will not be able to switch off or change the channel, therefore, increasing the exposure time and maximizing a client’s campaign reach.
Contents can be customised and updated at any time, aligned with the marketer’s advertising and promotion campaign.
Transit TV allows for better message targeting by observing the demographics of the bus commuters. 51% of the bus commuters are between the ages of 16-34 years old.